In the coming season, the NFL will have three official betting partners: DraftKings, FanDuel and Caesars Entertainment. The three companies will receive exclusive access to the league’s betting content and will be able to integrate betting content into NFL Network broadcasts this fall. In the past, only the NFL and its official betting partners had partnered with each other. In the coming season, the NFL will continue to expand its official betting partner relationships.
Caesars Sportsbook has partnered with the Indianapolis Motor Speedway to become the official sports betting partner of the Indy 500. The partnership will involve increased visibility for the company, including elevated viewing, branded giveaways and live entertainment. The agreement also includes access to the IMS logos and digital assets, including the IMS Sportsbook Lounge. The company will also gain access to VIP speedway experiences through their Caesars Rewards loyalty program. These new partnerships are a win-win situation for both parties.
In addition to official betting, betPARX plans to launch branded fan experiences for the Memorial Tournament, which will improve the fan experience for golf fans. The company’s recent entry into the golf market has allowed it to leverage its influence to become the official betting partner of the entire PGA Tour. By becoming the official betting partner, betPARX will have access to the PGA Tour’s intellectual property, including marks and video highlights.