The NFL is the latest American sports league to sign official betting deals. It has announced three sportsbooks as official betting partners, and they will have access to official league data. This will give them the opportunity to market their relationship with the league and tie their brands to online and on air statistics. The NFL expects the deals to generate $270 million in revenue this year.
In the US, partnerships between betting operators and sports leagues have rapidly spread over the past three years. Among those organizations involved are the NFL, NHL, NBA, and MLB. These organizations provide training on gambling-related topics to players and implement best-in-class monitoring and protection measures. As more states legalized sports betting, the NFL is taking a proactive approach to protect the integrity of its games.
The PGA TOUR also plans to use the odds provided by the theScore Bet on its website and apps. Those odds updates will also be distributed through SiriusXM PGA TOUR radio. The two organizations will also share advertising rights and video content, which will enhance their golf coverage and offerings for fans.
Since the Supreme Court decision legalizing sports betting in several states, wagering on the game has grown considerably. According to the PGA Tour, wagers with official betting operators increased by 50 percent from 2020 to ’21. Further growth is certain in the near future. However, many questions remain, including what type of golf betting will emerge and how it will impact the Tour’s business.