The NFL is set to expand its official betting partnership this year. The league has signed multiyear agreements with DraftKings, FanDuel, and Caesars Entertainment. These agreements will allow betting content to be integrated into NFL Network broadcasts in the fall. It is unclear which of the three partners will receive the most exposure during the season.
In Nevada, players must register in person at a land-based casino to participate in sports betting. These casinos are among the state’s biggest tax contributors. In New Hampshire, sports betting is a state-run endeavor. The state conducted an open bidding process to open the sports betting market in the state. In the end, DraftKings was chosen as the only online provider.
The NFL’s ultimate goal is to create a system that will protect the integrity of its games. The ideal system will have robust licensing requirements for operators, clear markets, and consumer protections. In addition, the league would prevent insider betting by placing the onus on betting operators to keep such a system out of the game. However, to make this happen, the league needed the support of the 32 owners of NFL franchises. The NFL’s ideal model will include robust integrity provisions to protect the integrity of the games and provide fans with a safe and enjoyable experience.
LeoVegas Group has also announced a partnership with the Manchester City team. As the official betting partner of the club, LeoVegas will appear on the sleeves of the first team training kits for the 2022-23 season. The partnership will also extend to in-stadia assets at both clubs’ stadiums. The company will also offer customers the opportunity to win tickets and matchday experiences at the Etihad Stadium.