Several sports leagues have begun offering official betting deals with companies that offer a range of sports betting services. Many of these partnerships are designed to infuse gambling into broadcasts, so that fans can wager while watching games. The NFL, for example, has partnered with three different sportsbooks in order to give fans the opportunity to place bets on their favorite team’s games. In addition to receiving official league data, NFL betting partners will benefit from a variety of marketing opportunities. The companies will tie their brands to on-air and online statistics.
Although sports betting is not legal in all states, there are some states mulling legalizing the activity. For instance, North Carolina, Maryland, and Tennessee are moving toward regulating sports betting and allowing their fans to place bets on their favorite teams. Other states, such as New Hampshire, are already reaping the benefits of legal bets. In Canada, Maple Leaf Sports & Entertainment is partnering with PointsBet to provide fans with an official betting platform. Through this partnership, the Canadian company will become the official betting partner for a number of sports.
The PGA TOUR and bet365 have also signed a marketing deal that will last three years. In addition to providing exclusive odds on the leaderboard and player pages, bet365 will also offer TOURCast, which features 3D renderings of every shot a player takes.
