About the Official Lottery
A Live SGP is a form of gambling in which numbers are drawn randomly and prizes are awarded according to the winning number combinations. The games vary in complexity, but generally involve choosing six numbers and one bonus number from a set of numbered balls.
Throughout history, governments have used lotteries to raise revenue and provide funding for public projects. They are also popular forms of entertainment in many countries, and are believed to have been used as early as 205 BC by the Chinese Han Dynasty.
The New York Lottery began in 1967 with the slogan “Your Chance of a Lifetime to Help Education.” It has raised billions of dollars for New York schools and continues to support them today.
Creative Services develops and manages the Lottery’s advertising strategies to achieve sales and revenue objectives, including jackpot announcements, product introductions, promotions and winner awareness. The unit purchases advertising time and space for Lottery products, promotions, and programs, and works with the Agency’s Marketing Director to plan, execute, and evaluate advertising campaigns that are effective in reaching audiences.
Scratch-off Tickets & Fast Play Instant Games
The Lottery offers more than 50 pre-printed scratch-off tickets at prices ranging from $1 to $30 per ticket. These tickets are purchased at Lottery terminals and self-service vending machines, which offer an instant opportunity to win a prize. Some Fast Play games offer progressive jackpot prizes that increase with each game’s sale until a jackpot-winning ticket is sold.
